A session by Mitchell Drysdale, Steve George, Rashik Rahman and Angela Wells
ShareFile,
GitLab,
Cisco and
Splunk
About this talk
Customer advocacy is focused on creating loyal, enthusiastic customers who will advocate for the company and its products or services. Customer marketing, on the other hand, focuses on engaging with customers through targeted campaigns, events, and other activities to drive adoption, retention, and expansion.
By uniting customer advocacy and customer marketing, organizations can create a more cohesive and impactful approach to engaging with customers, which can ultimately drive greater loyalty, advocacy, and business success.
In this session, you'll explore exactly how to bring these two functions together to achieve elevated results.
Topics covered by this talk
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