Panel - Connecting the dots: Proven methodologies for capturing your voice of customer

About this talk

There are several ways to capture the voice of the customer, including surveys, customer feedback forms, social media listening, online reviews, and customer support interactions. The information gathered through these channels is then analyzed to identify trends, patterns, and themes that can be used to improve products, services, and customer experiences.

Analyzing the voice of the customer can provide organizations with valuable insights into customer preferences, pain points, and expectations. This information can be used to inform product development, marketing strategies, and customer service initiatives, ultimately leading to better customer satisfaction, loyalty, and retention.

Find out which methodologies you should be using and how to implement these within your strategy.